Campaigns

Lusweti provides a comprehensive package of Social Behavior Change Communication and pioneered the integration of SBCC into HIV prevention interventions in Swaziland.

From enticing multimedia edutainment programs, influential advocacy campaigns to effective social mobilization activities and sustainable capacity building projects; we ensure that our interventions work together to maximize impact and achieve behavior change. All our interventions are rigorously researched to ensure that we meet local requirements and needs; hence we enjoy over 80% brand recognition and reach more than 70% of the population.

Zero New Infections

Also known as the Swazis for Zero, the message of the Zero New Infections campaigns was loud and clear; No engaging in sexual activity or Consistently use a condom for 2 months.

S’TRU! Aw’kaphephi!

S’TRU! Aw’kaphephi; a provocative social marketing campaign that used common lines and expressions used in everyday life as the social rationale and excuse for practising of multiple concurrent partnerships (MCP).

One Love

One Love; a unique campaign rolled out in Swaziland in 2008 as part of the Soul City regional program involving 10 countries across Southern Africa namely: Botswana Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe.

Wize Up SRHR

Wize Up, organised by Lusweti Institute for Health Development Communication in Swaziland, challenges young people to take control of their health and start thinking and talking about their sexual and reproductive health rights (SRHR).